Alcohol Education 

Advocates of Drinking Responsibly

IWBDA members are comitted to being "part of the solution" in the prevention of Advocates of Drinking Responsibly Beer distributors and brewers are absolutely committed to reducing drunk driving, illegal underage drinking and alcohol abuse. They are deeply involved in the communities in which they live and do business. The industry has spent over $200 million over the last 10 years to fund research, public safety, and education and prevention campaigns to curb alcohol abuse. 

Vanguard Distributing Corporation 
Contact: Bill Wallace
8717 Northwest Boulevard
Davenport, IA 52806
563.391.7777

Educate Youth on Underage and Illegal Drinking: 

• 30,000 wristbands provided at special events to identify minors. 

• Letters were written to editors of 4 local newspapers 

• “WE ID” server buttons and legal age calendars were used at special events. 

• “WE ID” banners and neons hung at special events. 

• “Family Talk” booklets to area schools. 

Promote the Responsible Consumption of Our Product: 

• Designated Driver programs in local bars with food and non-alcoholic beverages. 

• Boating and skiing water safety programs at special events held on the riverfront. 

• Print and radio advertising promoting responsible drinking. 

• Displays at grocery stores during the Thanksgiving and Christmas holidays with take home brochures. 

• 2 Designated Driver billboards located in the Quad City area promoting responsible drinking – November and December. 

Retailer/Server Training: 

• Hosted 2 in-house Training ForIntervention ProcedureS(TIPS) training via satellite for on-premise and off-premise accounts. 

• Provide “WE ID” neons, metal signs, and mirrors for retail accounts. 

• Provide retailers with “WE ID” video training tapes. 

• Legal age calendars and license booklets given to retail accounts. 

Partner with Law Enforcement: 

• Provided 75 Drivers License booklets to local police and county sheriff departments.