Alcohol Education 

Advocates of Drinking Responsibly

IWBDA members are comitted to being "part of the solution" in the prevention of Advocates of Drinking Responsibly Beer distributors and brewers are absolutely committed to reducing drunk driving, illegal underage drinking and alcohol abuse. They are deeply involved in the communities in which they live and do business. The industry has spent over $200 million over the last 10 years to fund research, public safety, and education and prevention campaigns to curb alcohol abuse. 

L & L Distributing Company, Inc.
Contact: Charlie Lanphier
514 Clark Street
Sioux City, IA 51101
712.255.0135

Educate Youth on Underage and Illegal Drinking: 

• Distributed “WE ID” legal drinking age calendars and point-of-sale to over 40 convenience and liquor stores. 

• Distributed 200 “WE ID” buttons to several concert & entertainment venues. Example: Tyson Event Center, Convention Center and the Orpheum Theatre. 

• Advertise our “Family Talk” guides in programs that would likely be distributed to parents. 

• Provided 53,000 wristbands to our retailers in 2007. 

Promote the Responsible Consumption of Our Product: 

• Have placed several ads in the Sioux City Journal and the monthly Sports Authority magazine promoting “Designated Drivers”. 

Retailer/Server Training 

• We offer casual on site server training for all interested on-premise retail accounts and also have the Busch Satellite TIPS training available at our warehouse for all interested on and off-premise retailers and their employees. We offered that benefit at no cost to any retailer or employee who wishes to be certified. 

Partner with Law Enforcement 

• We provided 100 Drivers License ID booklets to police and sheriff’s departments in Plymouth County to aid in consumer awareness classes. 

• Provided wristbands at no cost to all licensed account who wish to card and band patrons for concerts, festivals and special events.