Alcohol Education 

Advocates of Drinking Responsibly

IWBDA members are comitted to being "part of the solution" in the prevention of Advocates of Drinking Responsibly Beer distributors and brewers are absolutely committed to reducing drunk driving, illegal underage drinking and alcohol abuse. They are deeply involved in the communities in which they live and do business. The industry has spent over $200 million over the last 10 years to fund research, public safety, and education and prevention campaigns to curb alcohol abuse. 

Iowa Beverage Systems, Inc. 
Contact: Mike Brewington
2115 NE 58th Avenue
Des Moines, IA 50313
515.266.2274

Educate Youth on Underage and Illegal Drinking: 

• Supplied and reviewed "Responsible Events" Planning kits for 26 special event organizers as well as Iowa State University and Drake Public Safety and Security Departments. 

• Distributed “We ID” point-of-sale materials to over 300 convenience and liquor stores in Central and Southern Iowa. 

• Distributed over 500 copies of “Let’s Talk” via in-store displays. 

• Offered “Let’s Talk” books to Des Moines school system. 

Promote the Responsible Consumption of our Product: 

• Placed 22 billboards in the Des Moines and Ames metro areas reminding consumers to celebrate responsibly and to designate a driver. 

• Sponsored for the 17th year, the Miller Lite Safe Ride. In 2008, 626 people were given safe rides home. Over the past 17 years Iowa Beverage has provide safe rides home to more than 11,500 people. 

Retailer/Server Training: 

• Hosted 5Training For Intervention ProcedureS(TIPS) training classes at Iowa Beverage Systems where approximately 210 servers were trained. 

Partner with Law Enforcement: 

• Provided over 500 Drivers License ID catalogs to county and municipal law enforcement agencies in 2008. 

• Provided legal age wristbands to all sponsored events including over 50,000 legal age wristbands to the Iowa State Fair.