Alcohol Education 

Advocates of Drinking Responsibly

IWBDA members are comitted to being "part of the solution" in the prevention of Advocates of Drinking Responsibly Beer distributors and brewers are absolutely committed to reducing drunk driving, illegal underage drinking and alcohol abuse. They are deeply involved in the communities in which they live and do business. The industry has spent over $200 million over the last 10 years to fund research, public safety, and education and prevention campaigns to curb alcohol abuse. 

Fahr Beverage, Inc. 
Contact: Bob Fahr
1369 Martin Road
P.O. Box 358
Waterloo, IA 50704
319.234.2605

Educate Youth on Underage and Illegal Drinking: 

• Placed 4 print ads in the Waterloo/Cedar Falls Courier (Operation ID, Back-To-School Prevent Don’t Provide). 

• Provided 3 high schools with “Family Talk” introduction Brochures, Guidebooks, Magnets and Bookmarks. 

• Monetary donations to 27 high schools for parents to use money towards After Prom Events to keep kids from leaving the events and participate in underage drinking. 

• Provided 6 “Family Talk” videos to Hy-Vee (Cedar Falls), Family Video (Cedar Falls), Family Video (Waterloo-Kimball), Hudson High School, Dike-New Hartford High School, Cedar Falls/Waterloo Public Libraries. 

• Distributed "WE I.D." legal drinking at point-of-sale to over 542 restaurants, bars, convenience stores and liquor stores (included legal age calendars, WE I.D. poster reminders, table tents, cooler stickers, Push/Pull stickers, shelf strips, and custom POS). 

• Distributed "WE I.D." server buttons/stickers to over 200 servers and bartenders. 

• Distributed 55,000 wristbands to accounts and special events to prevent underage and illegal drinking. 

 Promote the Responsible Consumption of Our Product: 

• Hosted GOOD SPORT Designated Driver Programs at the Waterloo Black Hawks. 

• Hosted GOOD SPORT Designated Driver Programs at the Waterloo Bucks. 

• Hosted GOOD SPORT Designated Driver Programs at the Cedar Falls Raceway. 

• Hosted GOOD SPORT Designated Driver Programs at the Independence Motor Speedway. 

• Placed 1 GOOD SPORT Stadium Billboard in Young Arena for 2009-2010 Seasons. 

• Placed 2 GOOD SPORT logos and web links on venue websites (Waterloo Bucks, Independence Motor Speedway). 

• Placed 8 GOOD SPORT and WHO’S YOUR BUD? POS banners in the arena. 

• Distributed 33 GOOD SPORT goodie bags for those that signed up to be a designated driver for each game at the Waterloo Black Hawk games and gave a big prize to the Good Sport of the Year. 

• Placed 1 GOOD SPORT/Designated Driver, team work ad for the Cedar Valley Athletes Magazine 

• Press Release submitted 1 published in the Waterloo/Cedar Falls Courier for hosting the GOOD SPORT booth at the Waterloo Black Hawks. 

• Press Release submitted 1 published in the Independence Bulletin for hosting the GOOD SPORT booth at the Independence Motor Speedway.   

• Distributed “WE I.D.” booklets to all special events for concessions.  

• Placed "Responsibility Matters" banners at over 20 special events.

• Distributed 65 Responsibility Matters t-shirts to servers and designated drivers at on-premise promotion.

• Distributed 872 PSA's to local radio stations on "Responsibility Matters".

• Submitted 10 Letters to the Editor to the Waterloo/Cedar Falls Courier had 10 published. 

Retailer/Server Training: 

• Hosted 2 Training for Intervention Procedures(TIPS) training classes for bartenders and servers of alcohol beverages. These classes, in total, trained 20 persons. 

• Provided 450 drivers license ID booklets to local retailers to aid in identifying false ID’s. 

Partner with Law Enforcement: 

• Met 2 times with Cedar Falls Police Department to continue our partnered efforts. 

• Met 1 time with Waterloo Police Department to discuss and develop possible partnered efforts to combat underage drinking and promote responsible drinking.