Alcohol Education 

Advocates of Drinking Responsibly

IWBDA members are comitted to being "part of the solution" in the prevention of Advocates of Drinking Responsibly Beer distributors and brewers are absolutely committed to reducing drunk driving, illegal underage drinking and alcohol abuse. They are deeply involved in the communities in which they live and do business. The industry has spent over $200 million over the last 10 years to fund research, public safety, and education and prevention campaigns to curb alcohol abuse. 

Doll Distributing LLC/ Des Moines
Contact: Mark Doll
1901 DeWolf Street
Des Moines, IA 50316
515.263.3208 

Educate Youth on Underage and Illegal Drinking/Operation ID:   

 
• Provide “Family Talk” and “College Talk” brochures and videos to schools, libraries, video stores, and PTA groups through out the community. 

 
• Distributed “We ID” and “Prevent Don’t Provide” posters, danglers, cooler door stickers, window stickers, table tents and neons to both on and off-premise accounts, focusing on everyday and key holidays. 

 
• Work closely with the Iowa State Fair this year to promote the “Who’s Your Bud Theme”? Designate a driver. 

 
• Advertising with local media outlets 

 
• Partnered with local law enforcement regarding programs to educate youth. 

 
• Focused on the Back to School, Graduation, and Prom time frames to enforce our message in the market with media and point of sale. 

• Kept in contact with local universities to offer any help when needed. 

Promote the Responsible Use of Our Product: 

• Placed "Responsibility Matters" point of sale in the market, including neon’s, table tents, messages on scoreboards, PSA announcements, etc. 

• Also placed "Responsibility Matters" POS at all special events. 

• Sponsored print and radio advertising spots promoting responsible drinking during key holidays through out the year. 

• Work with local radio station to offer Holiday Safe Ride to on premise establishments for the holiday season from Thanksgiving to New Years. Providing over 200 cab rides home. 

• "Holiday Great Party Guide" for the off premise. 

• Offered "Responsibility Matters" wristbands to all special events. 

• Hand out Motorcycle safety information and reminders at several bike nights in the market. 

• Worked with the local marina on a boating safely campaign. 

• Work with local teams to promote the “Good Sport” program at their venues. 

Retailer/Server Training: 

• Offered Training for Intervention ProcedureS(TIPS) training for on and off premise retail accounts 12 times a year. 

• Offer Train the Trainer program(TIPS) once a quarter, which certifies individuals to train their own staff. 

• Legal age calendars and license booklets given to over 1,000 retail accounts. 

• Distributed over 500"Learn 2 Serve" trainer cards to venues for server training. 

Partner with Law Enforcement 

• Provided 500 Drivers License booklets throughout our territory to local law enforcement. 

• Offered training materials to support the local police department in their Training For Interventions ProcedureS (TIPS). 

• Work with law enforcement departments to support their community efforts as well as getting our message out: i.e. K-9 units, drug enforcement booklets, etc.