Alcohol Education 

Advocates of Drinking Responsibly

IWBDA members are comitted to being "part of the solution" in the prevention of Advocates of Drinking Responsibly Beer distributors and brewers are absolutely committed to reducing drunk driving, illegal underage drinking and alcohol abuse. They are deeply involved in the communities in which they live and do business. The industry has spent over $200 million over the last 10 years to fund research, public safety, and education and prevention campaigns to curb alcohol abuse. 

Dale Lee Distributing Company, Inc.
Contact: Joe Lee 
9925 – 6th Street SW
Cedar Rapids, IA 52404 
319.848.2337 

Educate Youth on Underage and Illegal Drinking: 

• Distributed “We ID” and “Prevent Don’t Provide” posters, danglers, cooler door stickers, window stickers, table tents and neons to both on and off-premise accounts. 

• Incorporated a social norming program along with the “We ID” and Designated Driver messages in all presentations to the Downtown Alcohol Board in Iowa City. 

• Sponsored “Street Smarts” Speaker Organization to present to area colleges and local high school. 

• Implemented new “Who’s Your Bud?” Designated Driver program and held promotions at on-premise accounts promoting Designated Drivers posters, table tents, signage and radio spots were used to promote the new campaign. 

• Distributed “Family Matters” materials to middle school parents. Educating parents on their role of educating their kids and helping them to make responsible choices. 

Promote the Responsible Consumption of Our Product: 

• Purchased radio spots on 3 local stations featuring the responsibility message during key holiday focus periods. 

• Ran continual public service announcements on 3 local radio stations, stressing the importance of responsible drinking and designated drivers year round. Heavy play of PSA’s during holiday focus periods. 

• Ran print advertising in various major newspapers in Cedar Rapids and Iowa City, The Greek Telephone Directory at the University of Iowa, On Campus Magazine and numerous other small town publications. Also had advertising in major sporting event programs. 

• Featured the “Responsibility Matters” logo on all in-house signage. 

• Displayed “Responsibility Matters” and “Who’s Your Bud?” posters and banners at special events. 

• Implemented a “Good Sport” program at sporting events, concerts, fairs and festivals. This program encourages responsible consumption and behavior among adult fans and consumers. 

• Supported Cedar Rapids Power Squadron; an organization that supports boating safety. 

Retailer/Server Training: 

• Distributed over 150 “We ID” Drivers License books to all high volume retailers to assist the staff in properly identifying consumers of legal drinking age. 

• Offered “We ID” and “Prevent Don’t Provide” training material to all retail establishments to train them on the importance of properly identifying consumers of legal drinking age. 

Partner with Law Enforcement: 

• Partnered with the Iowa State Patrol, the Cedar Rapids Police Department, Linn County Sheriff’s Department and the Iowa City Police Department distributing over 200 Drivers License books. 

• Offered training materials to support the Iowa City Police in their Training For Interventions ProcedureS (TIPS).